Heather Loisel has been appointed Chief Marketing Officer at SkillSoft. In her new post, Loisel will be responsible for driving all aspects of marketing and marketing strategy including branding, communications, interactive and social media, events, public relations and go-to-market product strategy and planning.
Loisel comes to SkillSoft as an experienced marketing leader in the high tech industry. Most recently, she served as Senior Vice President of Marketing at JDA Software where she was responsible for brand strategy and execution. During her tenure at JDA, she consistently delivered year-over-year performance improvements, including increasing demand generation by 100 percent. Previously, she served as Vice President at SAP AG, Vice President of Global Sales Productivity at PeopleSoft and as Vice President of Sales, Eastern Region for Coda, Incorporated. Loisel earned her Bachelors in Business Administration in Marketing at the University of Notre Dame.
Taylor Winfield was charged with finding an experienced marketing leader to develop and implement a clearly defined marketing and communication strategy to stimulate revenue growth and enhance brand equity and awareness. Loisel’s ability to establish vision and transform marketing to achieve results will be a tremendous asset to SkillSoft.
SkillSoft is a leading provider of e-learning and performance support solutions for global enterprises, government, education and small to medium sized businesses. For more information, please visit www.skillsoft.com.