Monthly ArchivesJanuary 2010

The FRS Company Names Industry Veteran Carl Sweat Chief Executive Officer standard

Foster City, CA – (January 21, 2010) —The FRS Company, a developer and distributor of FRS® Healthy Energy® products, announced today that Carl Sweat, a former Coca-Cola, North America executive, has been named Chief Executive Officer. Mr. Sweat brings significant experience in beverage operations, brand creation, marketing, and retail sales to his new role. Prior to joining FRS, he served as Senior Vice President at Starbucks, overseeing the Global Beverage unit. Previously, Mr. Sweat spent 22 years at Coca-Cola, North America, most recently serving as the President and General Manager of FUZE Beverage LLC, where he grew the value of the enterprise and significantly increased profitability. During his tenure with the company, Mr. Sweat held various general management and brand ...

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Gideon Bierer Named IGT Executive Vice President of New Media standard

LAS VEGAS, NV – (January 20, 2010) (PRNewswire via COMTEX) — International Game Technology (NYSE: IGT) has named Gideon Bierer executive vice president, new media. Bierer will lead the strategic effort for IGT’s new media division. “New media – the Internet, mobile, social networking – are changing the way companies do business,” Patti Hart, IGT president and CEO, said. “It is important to stay ahead of market trends and continuously evolve our business so that we can effectively serve our customers. We are focused on developing engaging content for the slot patron of today and tomorrow. Working with our customers to prepare for the next generation of players is paramount to our mutual success. Engaging those players through varied media ...

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Susan Macke Named IGT Chief Marketing Officer standard

RENO, NV – (January 18, 2010) (PRNewswire via COMTEX) — International Game Technology (NYSE: IGT) has named Susan Macke chief marketing officer. Macke comes from Hewlett-Packard’s handheld business unit as its vice president of global marketing. She has extensive experience in the telecommunications and IT industries, leading customer-focused marketing strategies, brand development, integrated marketing communication and thought leadership on a global scale. “IGT’s new attitude calls for a new way of looking at how we market our products,” Eric Tom, IGT executive vice president of sales and marketing, said. “Susan’s track record is in line with our goal of being a marketing-driven company. She’s been integral in the development of customer-focused solutions, strategic communications and profitable partnerships for some of ...

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